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İZLEYİCİNİN METALAŞMASI PERSPEKTİFİNDEN ÜRÜN YERLEŞTİRMĖ, 233-252
PRODUCT PLACEMENT FROM THE PERSPECTIVE OF AUDIENCE COMMODIFICATION
http://dx.doi.org/10.29228/sbe.65870
Ecem TANERİ
Abstract
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